Bread Financial Holdings, Inc. (BFH)

Financials·equity

$100.58

-0.15% today

Prices delayed about 15 minutes · cached page, can be an hour old or more

Market Census Score

61/ 100

Score level

Above average

6 of 6 checks had data

Smart-money score is on the low side; score for how it compares with the broader market is near the top of its range; and price trend score is above the middle.

BFH scores higher than 83% of the 927 tickers we compare it with (Financials).

As of 9 October 2026, Bread Financial Holdings, Inc. (BFH) scores 61 out of 100 on the Market Census six-factor composite, which puts it at the Above average score level. The score is made from six named factors: price trend, strength vs the market, company finances, insider trades, market mood and recent momentum. It records what they read on 9 October 2026, and it is not investment advice.

Updated 9 October 2026 · scores usually change about once a day

Key statistics

Market fields as reported. An em-dash means we hold no value for this ticker — most of the universe has no daily price or volume read.

Relative volume: 1.25× 30-day average
52-week range: 53.83 – 114.53
Market cap: $4.17B
Earnings date: 22 Oct 2026
Dividend yield: 3.09%

Volume: 715,010
Avg. volume (30d): 571,423

Open: 100.25
Previous close: 100.73
Day's range (regular session): 99.38 – 102.13

The last trade can be an extended-hours trade, so it can sit outside the regular-session range.

Shown without a peer ranking — we hold no percentile for these yet, so there is nothing here to locate them against.

Beta: 1.29
P/E (TTM): 6.59
EPS (TTM): 12.91

Score breakdown · six named factors

Price trend

Strength vs the market

Company finances

Insider trades

Market mood

Recent momentum

Each bar is one part of the score, from 0 to 100. Read what the score means.

Premium data held for BFH

3 SEC Form 4 insider transactions in the last 90 daysPremium

Counts of rows Market Census holds for BFH. A dash in the factor table above means that factor has no data for this ticker — it is not a locked value. Compare plans

What the score says about BFH right now

Bread Financial Holdings, Inc. (BFH) currently scores 61/100 on the Market Census six-factor composite, at the Above average score level. BFH is -0.15% on the day and +2.86% over five sessions as of the most recent tick. Above average sits a bit above the middle. The data for BFH leans good, with some weak spots. BFH's strongest factor is strength vs the market at 84/100 — a very strong read on how BFH has done next to the wider market. It describes what has happened, not what happens next. The weakest factor is insider trades at 11/100 — a well below average read on insider buying and selling. Insider filings for BFH lean toward selling; on a thinly filed name a few filings can set this reading.

Generated from the six-factor breakdown above. Changes when the underlying scores do, usually about once a day. More on what the score means.

See BFH in the scanner

This page is free to read with no account at all. Signing up takes an email and a password: a free account runs the scanner on the top 10 scored rows of any scan, keeps one saved screen, a 5-ticker watchlist, and opens 12 ticker detail pages a day. The card is what starts a 30-day Premium trial — $0 that day, then $19.99/month from day 30, cancel online any time before then — and that is what turns on every matching row instead of the first 10, alerts, the 200-ticker watchlist and recent insider buys (SEC Form 4).

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